THE WORK

I work closely with founders, executives, creatives, and public facing brands to help shape the intersection between business strategy, digital presence, and personal brand. Over the last several years, I’ve developed a strong understanding of how modern brands grow online and, more importantly, why certain people and companies build lasting influence while others struggle to connect.

My consulting work is highly personalized and typically operates on a retainer basis, allowing me to work as a strategic thought partner deeply integrated into both the business and the brand itself. Together, we refine positioning, clarify messaging, develop content direction, strengthen audience connection, and create a cohesive digital presence that feels both elevated and deeply authentic.

This work often expands beyond social media. It can include brand voice development, founder visibility strategy, launch planning, platform strategy, partnership alignment, content ecosystem planning, audience growth, and long term personal brand development. My role is ultimately to help people articulate who they are, what they stand for, and how that translates into a brand people genuinely trust and remember.

What makes this work so meaningful to me is that no two founders are the same. The strongest personal brands are never manufactured. They come from clarity, confidence, taste, and a willingness to build something that actually reflects who you are.

Creative direction has become one of the most rewarding parts of my career and has been a major focus of my work through Bozeman Media Design over the last several years. I’ve led creative campaigns across hospitality, real estate, tourism, fashion, lifestyle, and luxury spaces, helping brands create visuals and campaigns that feel emotionally resonant, strategically aligned, and visually unforgettable.

My role typically begins well before a camera comes out. I oversee the full creative process from concept development and mood direction to shot lists, styling references, production planning, location curation, talent direction, storytelling structure, and on set execution. I work closely with photographers, videographers, creative teams, and brand leadership to ensure every detail feels cohesive and intentional.

What I care about most is creating campaigns that feel cinematic, aspirational, and deeply connected to the identity of the brand itself. The best creative direction doesn’t just create beautiful images. It creates a feeling people remember.

I’m especially drawn to projects where storytelling, hospitality, design, fashion, and experience intersect. Whether it’s directing a luxury property campaign, developing a tourism shoot, shaping a founder brand photoshoot, or producing content for a hospitality launch, my goal is always the same: to create work that feels elevated, culturally aware, and impossible to replicate without a true understanding of the audience and the environment it exists within.

Over the last few years, my personal platform has naturally evolved into a space where storytelling, lifestyle, business, travel, hospitality, fashion, and modern entrepreneurship all intersect. Through that growth, I’ve had the opportunity to partner with brands, hotels, destinations, and products I genuinely use, love, and align with.

I approach partnerships very intentionally. I’m not interested in transactional content or one off placements that feel disconnected from my life or audience. The strongest partnerships happen when there’s already a natural alignment between the brand, the experience, and the story being told.

Because of my background in both digital marketing and creative direction, I bring a much more strategic lens to partnerships than a traditional creator relationship. I understand brand positioning, audience psychology, campaign objectives, visual storytelling, and how to create content that feels editorial rather than overly commercial. Whether through UGC content, long form storytelling, campaign shoots, hospitality experiences, social integrations, or ongoing ambassador partnerships, my focus is always on creating work that builds long term trust and meaningful audience connection.

My audience follows along not just for products or destinations, but for perspective, taste, storytelling, and the feeling attached to the experience itself. That understanding allows me to create partnerships that feel natural, elevated, and genuinely impactful for both the brand and the audience receiving it.